Jargon is everywhere. Brands and companies who want to sell you their wares and services are masters of marketing goods and offerings in ways that appeal. And yes, we won't lie, Headfudge is exactly the same. We want you to part with readies for our stuff, of course we do. The difference is who we are... Lifestyle is a buzz word that many love to band around. But what does it mean? After all, most of us have a 'lifestyle' of some description. Images of outdoors play, rough an